Monday 17 December 2012

Opinion Post- The Truth About Vitamin Water


The Truth About Vitamin Water



One interesting article I have discovered is called The Truth About Vitamin Water. This article stood out to me as it personally relates to a product that I consume occasionally being Vitamin Water. This article includes some interesting information focusing on the rising popularity towards new flavored waters more specially being the newest and most popular water Vitamin Water. This article portrays a negative tone towards Vitamin Water, being that it isn’t the best thing to drink and doesn’t actually include all the health benefits that it advertises.




          One of the main points in this article talks about the advertising of the water, giving Vitamin Water a “wanting” persona for certain age groups targeting teenagers. For instance, this special water gives it the illusion that it is hydrating, healthy and rejuvenating as the bottles include different flavour names like endurance, energy, essential and focus. Therefore, this product gives its customers the illusion that these waters will energize you, help you focus etc. Also, the way they package the product is another luring scheme to get their target market into buying their product. I personally purchase Vitamin Water and fall under the companies target market, once educating myself with this article I found that these negative adaptations towards this water is something to consider. For example, they are in nice easy to carry bottles that include many different colours that match what kind of Vitamin Water is in the bottle and the bottles include cool texts that describe what this water will contribute to you. Their marketing scheme has done very well, even though these waters are significantly more expensive then most regular waters people still seem to purchase them because of how they advertise and produce this product. Therefore, I can easily connect this to myself as I still purchase this water on occasion and I feel I do so because of the advertisments that this water can automatically benefit towards your health.Another important point that can be clearly viewed in this article are by looking at the nutrition facts of the water. The author mentions that when looking at Vitamin Water's website no nutritional facts were listed and that she had to look at other sources to find this information.  When reviewing the nutrition facts it was discovered that there were mostly negatives being that one bottle of Vitamin Water included 125 calories and 33 grams of sugar! The author compares this to Coke and mentions that Vitamin Water is more then a 12 ounce serving of Coke. Coke is generally a worse choice but nutritionally you still get the sugar and calories from both drinks. Therefore, calling Vitamin Water “water” isn’t too practical as it has other unhealthy additives in it and I feel this easily can be connected to their marketing schemes as they make the water perceive healthier then it actually is. 

          Even though this article depicts Vitamin Water in a negative tone there are a variety of sources that find Vitamin water to be a great choice for a healthy beneficial beverage. It has been arguable in a variety of other sources that this water is the energy kick you need for a good work out. This energy boost comes from the electrolytes, sugars in moderation, carbs and vitamins in the drink that all contribute towards your energy while working out. Another reason vitamin water can be viewed as a positive rather than negative is that it is a healthier alternative than other sports drinks. This is because it contains some vitamin and minerals and hydrates the body very well which benefits your body rather than other sports drinks that aren't as beneficial. Therefore, it is clear to see the opposing views on vitamin water with these points from other sources and in my opinion I find these to be valid points as I drink Vitamin water when I work out and feel more energized when drinking it.


In conclusion, I personally feel that The Truth About Vitamin Water article opened my eyes to the cons of Vitamin Water showing how media can bend the truth in order to sell a products. Also, how reading the nutrition fact carefully is very important even though the name of the product is very deceiving. The opposing view being that Vitamin Water is a positive benefit is also another opinion I find to be something to consider as there are helpful pros towards this drink when looking into some examples. Overall, I value both the pros and cons of Vitamin water but I feel that I should eliminate some of my consumption of this drink as it will benefit towards me personally. I can save money by drinking regular water more often and not have to worry about other ingredients in the drink that would negatively effect my body.


By: Carly Saundercook
           

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